Women in tourism chapter launched

First Lady Amai Auxillia Mnangagwa has commended Zimbabwean women for being hard working, saying given the opportunity, they can do wonders and made a difference.  All what was required is to get organized and have a standing structure to proffer an effective channel of communication in order to promote and inspire entrepreneurship in the tourism sector.

Giving the keynote address at the launch of the Women in Tourism National Chapter in the capital Monday, Mrs Mnangagwa said: “ This structure is aimed at integrating women from different backgrounds and spectrum within the sector to further a common goal of socio and economic development. It also gives the platform for effective networking and knowledge sharing.

“Globally, tourism is a sector having the highest share of women employment with 49% of the workforce in hotels and restaurants, however most of them assuming lower ranks, according to UNWTO.

“The establishment of Women in Tourism gives women an opportunity to be masters of their own destiny and be able to run their businesses sustainably, create employment and sustain livelihoods,” she said.

Mnangagwa challenged the women saying they had a mammoth task before them and this required dedication and willingness to work with other women at all levels.

“The trust of the people is invested upon you as their representatives, therefore, be prepared to deliver and stand for others in every situation for the benefit of Women in Tourism,” she said.

Mnangagwa commended the Ministry of Environment, Tourism and Hospitality Industry for coming up with the initiative aimed at driving programmes that supported the development and empowerment of women in the tourism sector.

“Programmes for mentorship and trainings should also be introduced in order to enhance scope and capabilities.   It is within our interests as Government to help women run sustainable tourism businesses that will compete regionally and globally.

“Women participation in mainstream economy is key to the development of the nation.  May I hasten to say, the Government of Zimbabwe recognizes the importance of Women to a greater expect.  Policies were put in place to empower women in Zimbabwe, stand alone Ministry responsible for women affairs and financial facilities to support women projects.

“As women, let us make use of the opportunities availed to us by Government and prove that we are able and capable indeed of turning around the economy.”

Speaking at the same occasion, Tourism minister Prisca Mupfumira chronicled the journey of Women in tourism.

“Last year, we started by launching the Provincial Chapters where women freely participated and elected their Provincial leaders. The Ten Provincial leaders automatically represent their chapters at National level. The National chapter is ably represented by a diverse team of amazing capable women.  The Council is supported by expertise from various fields,” she said.

Her ministry monitored these processes and ensured that elections were conducted freely and fairly.

“We have made positive strides in being covered by international media organizations and respected institutions around the subjects of sustainable tourism as a destination as well as responsible tourism,” she said.

Mnangagwa called on women in tourism to create synergies with counterparts at provincial level and share ideas and experiences.

“This will facilitate tourism development at provincial and ward level. We expect effective communication from the top to grassroots level and vice versa,” she said.


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